Welcome to Bespoke Vienna

I’m Barbara, and I'm so glad you're here.

The profound insights that shape my life and work today have been years in the making. What began as a mysterious urge to dig deeper – to expose, layer by layer, the realness of real – has since led me on a lifelong journey dedicated to helping others find their way back to a more grounded existence.

My unique perspective is the result of a diverse professional journey. With a background spanning demanding fields like international cultural & conference management and technical sciences research, I have cultivated a multifaceted understanding of people, systems, and underlying truths. This experience, combined with my credentials as a published author, an Art Historian, and a Master of Fine and Decorative Art is the foundation for my expertise.

Furthermore, my work is driven by a fascination with neuroscience and the brain’s neurological function of our autopilot. While this is an essential process that ensures our literal survival, when we fail to check in regularly, it can lead to a state of detachment. We end up just moving through our days, performing habitual roles and repetitive patterns, in a world of ubiquitous digitization, technology, and performance pressure, and underlying personal confusion.

My purpose is to guide you to find the balance between an efficient life and a truly present one, helping you rediscover the profound connection to yourself and the world through the intentional curation of objects with a timeless soul. I strongly believe that for as long as we humans are made of flesh and blood, we need objects to touch and objects that touch us. The profound need for real, physical connection is a fundamental part of our human existence – after all, it’s still the tangible objects that make up our daily worlds.

I cordially invite you to explore my portfolio to see this philosophy in action and discover the intensity of your life lived with intentional awareness.

What is Bespoke Vienna?

Bespoke Vienna is a cultural guiding practice dedicated to Vienna’s living heritage - not only its crafts, but also the companies, traditions, and human knowledge that have shaped the city across generations. It is not consulting and not advertising. It is a pioneering practice developed over the course of a decade, featuring a unique synthesis of heritage interpretation, cultural mediation, and thoughtful guidance that supports both individuals and institutions to engage with authentic meaning rather than surface.

The work operates on several interconnected levels:

Illuminating the deeper cultural significance of traditional companies and long-standing workshops
Revealing the human stories, skills, and values that have outlasted empires, fashions, and technologies
Supporting institutions in engaging with heritage in a way that feels authentic, respectful, and aligned with their identity
Reconnecting individuals with grounding, tangible objects that bring presence and orientation into their lives

While Bespoke Vienna is rooted in this city, its ethos is universal. It honours craftsmanship in the broad sense: not only the “handmade”, but everything shaped by continuity, integrity, and a worldview carried by real people. Whether a porcelain cup, a leather-bound ledger, or a finely engineered object - what matters is the story, the lineage behind it, and the conscious human intent that imbues it with soul and purpose.

Above all, Bespoke Vienna is an invitation to step out of the velocity of modern life and rediscover the grounding force of things with depth - objects with a story, companies with a soul, and traditions that hold cultural memory. It is a gentle, intelligent way of reconnecting people, places, and institutions with what is real and enduring.

My Commitment

My commitment to you is rooted in the same profound integrity and pursuit of authentic quality that guides my own life.

I meticulously curate every detail, ensuring your journey results in meaningful connections and tangible value that truly elevates your world.